
Hey — I'm Ty.
Lola's my dog — half basset hound, half shepherd, 9 this February. The basset never loses a scent. The shepherd never leaves the flock. Turns out that's the whole job.
So that's how we work. Lola watches — your rankings, your reviews, your calls. Around the clock, never bored, never off. I do the work she turns up.
I coach strength and conditioning. Same job either way: show up, do the work, keep showing up on the days nothing's happening yet. That's what moves you up Google. It's the part most agencies quietly skip.
It started with one crew — Sandbar Soft Wash, right here in the bay. Got them found on Google and in the AI answers. The phone started ringing. So I built the system to do it again.
What I'm not: a $5K-a-month agency hiding behind a dashboard. I answer my own phone. I do the work myself. Ranking in 90 days or your next 2 months are free. In writing.
A local business that finally gets found changes what a family can say yes to. That's the whole point. Enough of you win, and Lola gets the backyard she deserves.
Let's get your phone ringing.
— Coach Ty
Ty Alexander Traufield
Founder, Lola Leads · Ty Alexander Media
St. Pete · serving all of Tampa Bay, FL
Find us on Google Maps- Hybrid athlete · trains HYROX
- Faith and family first
- Started with my dad’s crew
- The 90-Day Promise
Right now, someone near you is asking for exactly what you sell.
If you're not in the answer, they hire someone else. You never find out the sale existed — and neither do they.
"best pressure washing company near me"
Top 3 map results — your competitor, not you.
"who should I hire to soft-wash my house in Tampa?"
“Based on reviews and local presence, I’d recommend…” — and it names someone else.
✓ What I guarantee
You get found. On Google, and in the AI answers.
That's the part I control.
🛡️ The 90-Day Promise
✗ What I won't fake
Leads. Anyone promising you those is guessing.
I get you in front of them. Closing is on both of us.
What lands
Not a list of features. Here's what actually lands.
All seven, every month. Pick one to see what it looks like.
ChatGPT
Names you
Claude
Names you
Google AI
In progress
Soft Washing in Dunedin, FL
✓ LocalBusiness · Dunedin · Soft Washing
⌕ soft wash near me
- 1[Your Company]★★★★★(47)
- 2Competitor Exteriors★★★★★(22)
- 3Bay Area Wash Co.★★★★★(11)
“Showed up when they said. House looks new again.”
- Right awayText — “Got your request”
- Day 2Email — the job and your pricing
- Day 5Text — “Still want that quote?”
18
Calls
7
Forms
4
Won
Most agencies show you a case study. I'll just give you the login.
Every move I make for a client is tracked on a dashboard anyone can open. No screenshot I picked, no number I typed in myself.
Live client dashboard
Sandbar Soft Wash — 15 years of great work. Almost zero Google.
A real Palm Harbor business serving 20+ cities across Tampa Bay, that nobody could find online. The whole rebuild is in the open — every move, timestamped, for anyone to check.
Open the dashboardOr skip my proof entirely
Run it on your own business. Right now, free.
Sixty seconds, no signup. You'll see exactly where you stand on Google and in AI answers — and the one fix that moves you most. Whether you hire me is a separate conversation.
Get my Growth ScoreIf you've been quoted $5,000 a month, read this part twice.
Same job. An agency just has salaries to cover before your first result. I don't.
- Year one
- $5,000/mo agency: $60,000
- Lola — $397/mo: $4,764 — $397/mo
- Website build
- $5,000/mo agency: $3,000+ extra, up front
- Lola — $397/mo: Included, no setup fee
- Contract
- $5,000/mo agency: 12 months, locked
- Lola — $397/mo: Cancel after 3 months
- Who does the work
- $5,000/mo agency: An account manager
- Lola — $397/mo: Ty — the one you texted
- What you get monthly
- $5,000/mo agency: A 50-page PDF report
- Lola — $397/mo: A live score you can check
- If you don't rank
- $5,000/mo agency: You keep paying
- Lola — $397/mo: Your next 2 months are free
Year-one difference
$55,236
stays in your business
Versus a $5,000/mo retainer over 12 months. Comparing what you pay, not what you get.
Break-even
Cost math, not a lead promise. And that's one job a month — not one job total.
Start my $397/monthSee exactly where you stand — free — then pick your path.
Free 60-second Growth Score
Your 0–100 score across six dimensions + your single biggest fix. No signup.
The monthly
$397/month
Website design included free. Then I get you found.
- Your website designed and built — included free, no setup fee
- Written so AI can read it, so ChatGPT and Google name YOU when someone asks
- Google Business Profile managed and posted to — that’s the map pin people actually tap
- Every fix written for your business, not pulled off a template
- A direct line to Ty, not an account manager
- The 90-Day Promise
Website design included · $0 setup · cancel after 3 months · 🛡️ The 90-Day Promise.
Straight answers
Straight answers
How do I get my business found on Google and AI search?
Four things decide it: a website written so machines can read it, a complete and active Google Business Profile, consistent business details everywhere you are listed, and recent reviews. Google reads all four to rank you in the map pack, and ChatGPT, Perplexity and Gemini read the same signals to decide which business to name when someone asks for a recommendation. Lola does all four for local service businesses in Tampa Bay for $397/month, with the website design included.
How much does local SEO cost for a contractor?
Lola is $397/month, all-inclusive, and your website design is included free — no setup fee and no separate build charge. Most done-for-you providers charge several times that, quote only after a sales call, and ask for a 6- or 12-month contract plus a few thousand up front for the site — the /vs pages break down what each named competitor actually charges. Lola has no long contract: cancel anytime after the first 3 months. Ranking in 90 days or your next 2 months are free.
How long does local SEO take to work?
Expect the first movement in 30 to 90 days. Google Business Profile fixes and review activity move fastest, often inside a few weeks, while ranking for competitive service-and-city searches usually takes two to three months of consistent work. That is why the guarantee is measured at 90 days: ranking in 90 days or your next 2 months are free.
What kinds of businesses does Lola work with?
Local service businesses of all kinds — pressure washing, plumbing, HVAC, roofing, pool care, cleaning, and other local trades. If your next customer is searching Google or asking ChatGPT for a business near them, Lola helps them find you.
Is there a guarantee?
Yes — The 90-Day Promise. We pick your money keywords together in week 1. If I don't get you ranking on page one or in the map pack within 90 days, your next 2 months are free. No fine print.
Can you actually guarantee leads?
No — and we won't pretend to. We guarantee visibility: that you're found and clickable on Google and in AI answers. Whether a click becomes a job also depends on your pricing and follow-through. The 90-Day Promise covers the ranking we control — ranking in 90 days or your next 2 months are free.
Does Lola help me show up in ChatGPT and AI search, not just Google?
Yes — that's the whole point. Lola optimizes for both traditional Google local results and AI search (ChatGPT, Perplexity, Gemini, Google AI Overviews), because that's increasingly where buyers ask for a recommendation.
Why is it $397/month when agencies quote $5,000 a month?
Because you're not paying for an office, an account manager, or a sales team — Ty does the work himself. A $5,000/month retainer is $60,000 in year one and usually a 12-month contract. The monthly is $397/month, no long contract, and if I don't get you ranking in 90 days your next 2 months are free. Same job, without the overhead you were funding.
Who is behind Lola?
Ty Alexander Traufield — "Coach Ty" — based in St. Petersburg and serving all of Tampa Bay. He's a group strength & conditioning coach and a full-time GM who trains for HYROX, and he built Lola to fix the local visibility of his father's real business, Sandbar Soft Wash. He now runs that same system for other local service businesses, does the work himself, and answers his own phone.
Why is it called Lola?
Lola is Ty's dog — born in 2018, and the reason the whole thing exists. The goal behind the business is simple: help enough local businesses win to buy her the backyard she deserves. When you win, so does she.
Your next customer is searching right now
Make sure the answer is you.
See where you stand in 60 seconds — free, no card. Or start today: website design included, $397/month, cancel anytime after 3 months.